touch point
noun/ˈtʌtʃ pɔɪnt/
/ˈtʌtʃ pɔɪnt/
(also touchpoint)
- a place or situation in which a business has contact with its customers
- We need to provide a consistent experience for customers, not only online but at every touch point.
Definitions on the go
Look up any word in the dictionary offline, anytime, anywhere with the Oxford Advanced Learner’s Dictionary app.
- something that you already know that helps you understand a situation or explain something to somebody synonym point of reference
- Music has always been a cultural touch point.
Check pronunciation:
touch point