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Definition of store-brand adjective from the Oxford Advanced Learner's Dictionary

store-brand

adjective
 
/ˈstɔː brænd/
 
/ˈstɔːr brænd/
(US English)
(British English own-brand, own-label)
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  1. used to describe goods that are marked with the name of the shop in which they are sold rather than with the name of the company that produced them
    Oxford Collocations DictionaryStore-brand is used with these nouns:
    • product
    See full entry
See store-brand in the Oxford Advanced American Dictionary

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