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Definition of soft launch noun from the Oxford Advanced Learner's Dictionary

soft launch

noun
 
/ˈsɒft lɔːntʃ/
 
/ˈsɔːft lɔːntʃ/
 (business)
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  1. the activity or occasion of making a product or service available in a limited way, in advance of a full launch
    • A soft launch in selected markets showed us what was working well.
    Topics Businessc2
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influence
verb
 
 
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