saturation
noun/ˌsætʃəˈreɪʃn/
/ˌsætʃəˈreɪʃn/
[uncountable]- (often figurative) the state or process that happens when no more of something can be accepted or added because there is already too much of it or too many of them
- a business beset by price wars and market saturation (= the fact that no new customers can be found)
- saturation bombing of the city (= covering the whole city)
- television’s saturation coverage (= so much coverage that it is impossible to avoid or add to it) of the Olympics
- The company’s sales are now close to saturation in many western countries.
Oxford Collocations Dictionaryadjective- market
- media
- colour/color
- …
- approach
- be close to
- near
- …
- level
- point
- coverage
- …
- (chemistry) the degree to which something is absorbed into something else, expressed as a percentage of the greatest possible
- Was dissolved oxygen in the water greater than 80% of saturation?
Word Originmid 16th cent.: from late Latin saturatio(n-), from Latin saturare ‘fill, glut’, from satur ‘full’.
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saturation