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Definition of gimmickry noun from the Oxford Advanced Learner's Dictionary

gimmickry

noun
 
/ˈɡɪmɪkri/
 
/ˈɡɪmɪkri/
[uncountable] (disapproving)
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  1. the use of gimmicks in selling, etc.
See gimmickry in the Oxford Advanced American Dictionary
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