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Definition of direct marketing noun from the Oxford Advanced Learner's Dictionary

direct marketing

noun
 
/dəˌrekt ˈmɑːkɪtɪŋ/,
 
/daɪˌrekt ˈmɑːkɪtɪŋ/
 
/dəˌrekt ˈmɑːrkɪtɪŋ/,
 
/daɪˌrekt ˈmɑːrkɪtɪŋ/
[uncountable]
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  1. the business of selling products or services directly to customers who order by mail, phone or email, or over the internet, instead of going to a shop
    • Direct marketing provides a number of ways to target specific individuals.
    compare content marketing, viral marketingTopics Phones, email and the internetc2, Businessc2
See direct marketing in the Oxford Advanced American DictionarySee direct marketing in the Oxford Learner's Dictionary of Academic English
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