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Definition of ballyhoo noun from the Oxford Advanced Learner's Dictionary

ballyhoo

noun
 
/ˌbæliˈhuː/
 
/ˈbælihuː/
[uncountable] (informal, disapproving)
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  1. unnecessary noise and excitement
    Word Originlate 19th cent.: American coinage of unknown origin.
See ballyhoo in the Oxford Advanced American Dictionary
influence
verb
 
 
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