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Definition of the KISS principle noun from the Oxford Advanced Learner's Dictionary

the KISS principle

noun
 
/ðə ˈkɪs prɪnsəpl/
 
/ðə ˈkɪs prɪnsəpl/
[singular] (especially North American English)
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  1. the idea that products and advertising should be as simple as possible
    Word OriginFormed from the first letters of the expression ‘Keep it simple, stupid’.
See the KISS principle in the Oxford Advanced American Dictionary
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