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Definition of positioning noun from the Oxford Advanced Learner's Dictionary

positioning

noun
 
/pəˈzɪʃənɪŋ/
 
/pəˈzɪʃənɪŋ/
[uncountable]
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  1. the act of putting somebody/something in a particular position
    • the positioning of speed cameras
    • political positioning
    • The marketing programme reinforces our brand positioning (= the way we present our product compared with competing products).
See positioning in the Oxford Learner's Dictionary of Academic English
utilize
verb
 
 
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