niche
adjective/niːʃ/, /nɪtʃ/
/niːʃ/, /nɪtʃ/
(business)- (of products, services or interests) appealing to only a small section of the population
- Enthusiast markets will always exist but they are niche.
- a niche market
- We see niche products as one of our strengths.
- the development of niche marketing (= aiming products at particular groups)
- a film intended for a niche audience
Word Originearly 17th cent.: from French, literally ‘recess’, from nicher ‘make a nest’, based on Latin nidus ‘nest’.
Check pronunciation:
niche