market segmentation
noun/ˌmɑːkɪt seɡmenˈteɪʃn/
/ˌmɑːrkɪt seɡmenˈteɪʃn/
[uncountable, countable] (business)- the act of dividing existing and potential customers into groups according to their age, gender, class, income, etc.Topics Moneyc2
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market segmentation