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Definition of focus group noun from the Oxford Advanced Learner's Dictionary

focus group

noun
 
/ˈfəʊkəs ɡruːp/
 
/ˈfəʊkəs ɡruːp/
[countable + singular or plural verb]
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  1. a small group of people, specially chosen to represent different social classes, etc., who are asked to discuss and give their opinions about a particular subject. The information obtained is used by people doing market research, for example about new products or for a political party.
    • This focus group has/have said some interesting things.
    Oxford Collocations DictionaryFocus group is used before these nouns:
    • participant
    See full entry
See focus group in the Oxford Advanced American DictionarySee focus group in the Oxford Learner's Dictionary of Academic English
Check pronunciation: focus group

Nearby words

influence
verb
 
 
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