direct marketing
noun/dəˌrekt ˈmɑːkɪtɪŋ/, /daɪˌrekt ˈmɑːkɪtɪŋ/
/dəˌrekt ˈmɑːrkɪtɪŋ/, /daɪˌrekt ˈmɑːrkɪtɪŋ/
[uncountable]- the business of selling products or services directly to customers who order by mail, phone or email, or over the internet, instead of going to a shop
- Direct marketing provides a number of ways to target specific individuals.
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direct marketing